Target Audience: The audience that you want to display your work for and the people you want to influence.
Message: Something that is trying to be conveyed through a visual without the use of words.
Work Ethic: How hard you work.
Employability skills: Skills that will benefit you when trying to get a job or maintaining a good reputation in your workplace.
20/20 rule: Every twenty minutes, you are advised to look 20 feet away from the computer screen to help prevent harm to your eyes.
Right-To-Know Laws: Laws that protect the people's right to know information that people try to hide from them. People should have the right to know what they should know.
Icon: A symbol to help someone locate something without having to ask.
Vector-based graph: Artwork that utilizes vectors.
Specifications of a project: Sometimes, when doing a project, there are certain criteria you have to meet in order to do something correctly.
Dialog box: A box that allows you to add text inside of a program.
Palette: A way to show all the usable colors.
Guidelines: Instructions that can help you achieve your goal.
Extensions: Add ons that attach to a basic thing to make it longer.
Contextual Menu: Pop ups that show different things based on your interactions.
Clipping mask: A tool that helps show items only in a certain area.
Hue: The actual color itself.
Primary colors: The basic colors that include red, yellow, and blue.
Secondary Colors: Colors that can be obtained by mixing two primary colors: Orange, green, and violet.
Tertiary Colors: When a primary and secondary color are mixed, you get a tertiary color.
Neutral colors: Colors that do not appear on the color wheel.
Typography: Using relevant words to make a design and, at the same time, send a message to the viewer.
Typeface: Different designs of visual symbols that are used in designs or printed work.
Serif: Small lines off of the main stroke of a letter that add to it.
Body type: Different types of sizes for a body of words.
Display type: Type sizes above 12pt used usually as a headline.
Reverse type: The type of type where a lighter color of text is placed on a darker background.
Point size:
Ligatures: In typography, when two letters are connected to make one single symbol.
Ampersand: A symbol representing the word "and".
Lowercase: A state of a letter in which it is used as not a capital letter.
Uppercase: When a letter is used at the beginning of a sentence or proper noun, an uppercase must be used.
Flush left: Send to left margin.
Flush right: Send to right margin.
Centered: Send to center margin. VERY FORMAL
Justified: Aligned on left and right (no indents)
Type Family: Bold, italics, underlined, etc.
SMALL caps: All caps but are the same size as lowercase letters.
Lining: Uniformed type (all the same height)
Non-lining: Type without the same height.
Leading: The space between lines of type.
Margin: White space around the edges of your doc. (In indesign, they show where to keep the important stuff)
Kerning: Adjusting the space between individual characters.
Tracking: Adjust spacing between characters.
Concept: An idea, something formed in one's mind.
Final product: The end result, how we ultimately communicate to our audience.
Thumbnail: A quick sketch to get thoughts out of your mind and onto paper.
Initial cap: Larger, decorative capital letters at the beginning of text or paragraph.
