Podcast #3

Define principles of design?Concepts used to arrange structural elements of a composition.

What do the principles of design affect?
The expressive content (the message.)

What is the principle of repetition?Repeating an aspect of a design.


Describe ways that the principle of repetition helps the composition/audience?Controls the readers eye and helps control the flow. 


What are ways that you can incorporate repetition into your designs?Works with patterns. 


What should you avoid when working with repetition?
Don't repeat too much.

What is the principle of proportion/scale?
The relative size and scale of elements in a design.

What is the most universal standard of measure when judging size?
The human body.

How can the principle of proportion/scale be used as an attention getter?
Unexpected scales.

What is the principle of balance?
Distribution of a heavy and light element.

Which kinds of elements/shapes visually weigh heavier/greater?
Larger elements.

What is another name for symmetrical balance?
Formal balance.

Define symmetrical balance?
When the weight is evenly distributed over a central vertical or horizontal axis.

What is another name for asymmetrical balance?
Informal balance.

Define asymmetrical balance?
When the weight is not evenly distributed over the axis.

What is the principle of emphasis?
Stressing of an area of focus.

What happens to a design that has no focus?
Nothing stands out.

What is a focal point and how is it created?
A center of interest.

How many components of a composition can be a focal point?
One.

What ways can emphasis be created in a design?
Contrasting elements with it's subordinates or changing a size, color, shape, etc.

What is the principle of unity?
The wholeness of a composition.

What three ways can unity be obtained?
1. Put objects close to one another.

2. Make things similar.

3. Direct vision by a line.

What is the principle of variety?Diversity. 


What ways can a designer add variety to a design?
Vary textures, colors, and shapes.

Why is it important to find the right balance between unity and variety?
Too much unity can be boring and too much variety is too chaotic.

What is figure?
A form, silhouette or shape.

What is another name for figure?
Positive shape.

What is ground?
The surrounding area around an object.

What is another name for ground?
Figure.

When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
It depends on the viewer meaning that they can take it in their own way.


Why must a designer consider the composition as a whole?
The image may turn out partially designed.

What is the principle of rhythm?
Continuity or organized movement in space and time.

How is rhythm achieved?
Orderly repetition.

What three ways can rhythm occur in a design?
1. When the intervals of elements are similar.

2. Organic flow of movement.

3. A sequence of shapes through a succession of steps.


How does rhythm help a composition/design?
Helps a viewers eye move through a composition.

What is the principle of contrast?
The difference between two objects in a piece.

How can contrast help a design?
Helps a viewer move through a piece.

What is wrong with having too much or too little contrast in a design?
It may confuse the viewer.

What is the key to working with contrast?
Making contrast obvious.

What are some common ways of creating contrast? 




Creating difference in size, value, color, type, texture, shape, alignment, direction, and movement.