Define typography?
The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from?
Greek words for form and writing.
What does typography involve?
Different fonts of different words together in a piece, size, line spacing, and spacing between letters.
What is a typeface?
Distinctive designs of visual symbols that are used in a design or printed image.
What is another term for typeface?
Fonts.
What is a character?
Individual symbols that make up a typeface.
What is type style?
Modifications to a typeface that helps create a variety in a design while still maintaining the visual style.
What does type style "create" within a design?
Variety.
What is the waist line and what does it indicate?
The imaginary line that is shown in the middle of characters.
What is a base line and what does it indicate?
The imaginary line at the bottom of the characters showing where they rest.
What is an ascender?
The part of the character that extends above the waist line.
What is a descender?
The part of the character that is below the waist line.
Describe a serif?
Small lines used to finish a main stroke of a letter that is usually found at the top and bottom of the character.
How can the size of the typeface be identified?
Measure the distance between the top of the ascender and the bottom of the descender.
What is a point?
The measurement that controls the size of a character.
How many points are in an inch?
72
What is a pica and how many are in an inch?
6
How many points are in a pica?
12
What is body type and where can it be found?
Smaller type sizes and it can be found where there is a lot of text.
What is the key to selecting appropriate typefaces to be used as body type?
The amount of text that you want to fit into the space. READABILITY.
What is display type and how is it used?
The type sizes that are above 12pt which are typically used to draw attention to a message.
What is reverse type and when would it be used?
The type that consists of white type on a solid black background.
What is a typeface classification?
The basic system that classifies typefaces which was devised in the 19th century.
When was Blackletter invented and how was it used?
Invented in the 1400's. Used in official documents.
Describe the characteristics of a Blackletter typeface?
Blackletter typeface resembles calligraphy with elaborate thick to thin strokes.
When was Old Style invented and what was is based on?
It was based on the ancient roman inscriptions and was invented to replace blackletter.
Describe the characteristics of an Old Style typeface?
It is based off of ancient roman inscriptions. Classic looking.
When were formal scripts developed?
17th and 18th centuries.
When were casual scripts developed?
In the 20th century.
Describe the characteristics of a Script typeface?
Used when using a large body text.
When was Modern typefaces developed and why?
In the 18th and 19th centuries as a break from the traditional typography.
Describe the characteristics of a Modern typeface?
Thick and thin strokes.
How early can Sans Serif typefaces be found? What happened?
5th century. It was considered obsolete when the Italian Renaissance returned to the Old Style.
When did they become popular?
1920's.
What does "sans serif" mean?
Without serifs.
Describe the characteristics of a Sans Serif typeface?
It has strokes that are uniform in weight and also have a monotone appearance.
When was Slab Serif developed and why?
19th century for advertising.
Describe the characteristics of a Slab Serif typeface?
Used for decorative purposes and headlines.
Describe Decorative typefaces?
Designed with a specific theme in mind.
Why were they developed?
To incorporate pictures and objects into words.
What are they best used for?
Larger point sizes.
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